Cuivre River Electric Cooperative employees are celebrating their cooperative spirit during the month of October, National Cooperative Month, by their show of Pink Power, a campaign to support breast cancer awareness and education.
Cuivre River Electric linemen are wearing pink hard hats and other employees are sporting Pink Power T-shirts throughout the month of October to "shine light on those in the fight," says Dan L. Brown, General Manager/CEO.
Cuivre River Electric. Pink Power Shines Light On The Fight.He brought the idea to life with the help of crews and coworkers willing to stand up and be noticed for their commitment to helping their neighbors.
Their public effort paired the cooperative principles of "Education" and "Concern for Community" in a unifying campaign to support Cooperative Month and Breast Cancer Awareness month in one grand, pink gesture.
"Each of us knows someone who has been touched by this disease," Brown says. "Our employees really stepped up with their heads and their hearts to participate."
Employee efforts are raising funds to support the American Cancer Society's breast cancer research program, but Brown says fundraising isn't the primary goal. "This was about demonstrating our support with a show of 'Pink Power' in the field and in the office, and providing information for employees and members about breast cancer prevention," he adds. "We stand in fellowship and hope with families and neighbors who are fighting cancer today, and those fighting to prevent cancer."
For more information about breast cancer awareness and prevention visit:
www.nationalbreastcancer.org or www.nbcam.org.
That's right! Join Cuivre River Electric Cooperative in the fight against breast cancer. Make a $10 donation at your local Cuivre River Electric Headquarters in Troy or Branch Office in Lake Saint Louis and we will give you a limited edition Pink Power T-Shirt while supplies last! Add a $1 donation and receive a limited edition Pink Power Hard Hat. All proceeds will benefit the American Cancer Society.